How To Analyze Your Data With Google Analytics
To understand how your website is performing and what you can do to improve it, you need to analyse the data. To do this, you can use tools such as Google Analytics. The most popular web analytics tool, it tracks website visits and lets you know what visitors do on your site.
Google Analytics helps you track how your site is performing, identify trends and integrate other data sources to make informed decisions for your business. It’s a powerful, easy-to-use analytics tool that gives you a complete picture of how your customers and prospects interact with your website. It’s also the most trusted source for accurate, granular data on your marketing performance and customer behavior.
Goals To Track Actions – Google Analytics
The first step is to configure your website’s Google Analytics account and set up goals to track actions that directly affect your business’s success. Goals let you track what happens on your site when visitors click on specific pages or perform actions such as registering for an event.
There are 4 types of goals you can create: destination, duration, page/visit, and event. Once you have a goal in place, you can create different views of the data you’re collecting to see what you need.
Term Cloud
This view displays the terms that appear in your reports. It’s a great way to get a quick idea of which keywords are driving most traffic and which ones are losing out.
Percentage And Performance
These views show the same information in a graph, but with a percentage value instead of a number. This is useful when comparing one metric to another in a horizontal chart or in a report that’s more visually appealing.
Pivot
The pivot view rearranges the data in certain reports for a cleaner look. This is especially helpful when combining different metrics and dimensions.
Custom Reports
You can create your own custom reports for your own use or to present in presentations. To do so, you need to select what you want to include in the report and choose each tab to display the data you’re interested in.
Custom Dimensions And Metrics
You’ll also need to add some additional information to your report to get a clearer understanding of how your site is performing. For example, you’ll need to define the goal you’re tracking and add a time frame for each date.
Custom Audiences
You can also create custom audiences to help you track how users respond to your content or marketing efforts. These custom audiences are based on device and user behavior, and can be used for notifications, A/B testing, Google Ads remarketing, and more.
Joining CRM Data
If you have a database that stores customer information, you can export that data to BigQuery and join it with your Google Analytics data. This allows you to analyze a single data source that contains both CRM and web analytics data alongside your other marketing and sales data.
Also Read: How To Check Google Analytics For A Website
