Cloud-Based Collaboration Solutions: Maturity And Impact In The Commercial Sector

Cloud-Based Collaboration Solutions: Maturity And Impact In The Commercial Sector

The path of companies dedicated to commerce has not been easy in recent years; this branch faced transcendental challenges, such as stopping seeing social isolation as an enemy, taking advantage of it in their favor, and being able to redefine their operations through collaboration tools, which allowed them to ensure their productivity and profitability in a short time. Keep reading and discover how these tools have matured and have changed the future of this industry

Before the pandemic, the commerce sector was in a state of digital comfort; that is, the impulse to adopt technology and digital tools that would allow them to achieve their objectives was slow, and on many occasions, they only covered a percentage of the real needs

In the current context, where economic reactivation is happening, competitiveness in the market is summed up through the immediacy in the delivery of products or services and in providing an exceptional customer experience. CIOs understand the importance of allocating resources to the digitalization of processes under the understanding that online operations are preferred by consumers, so it has never been so important to consider that these transactions can be carried out at any time and on an electronic device.

As a first result, companies and contact centers have evolved and have focused on developing a 360-degree view of the customer, trying to provide a broad and uniform experience in the most popular channels. Therefore, collaboration solutions have been the great allies of the commerce sector and of those companies that seek to solve internal productivity needs and build long-term customer loyalty.

As a first result, companies and contact centers have evolved and have focused on developing a 360-degree view of the customer, trying to provide a broad and uniform experience in the most popular channels. Therefore, collaboration solutions have been the great allies of the commerce sector and of those companies that seek to solve internal productivity needs and build long-term customer loyalty.

When thinking about collaboration solutions, we immediately imagine physical equipment, such as switches and computers with an Internet connection; that allow you to start a conversation with someone who may be in another part of the world. But, this family of technology has not been left behind, it has undergone an exciting process of reinvention to create digital collaborative spaces that allow them to take communication beyond the conventional.

In this path of digital maturity, cloud-based collaboration solutions refer to environments where both technologies converge and make collaborative work possible, without barriers, and tailored to each user and business size.

Derived from these public benefits, these solutions have turned out to be great digital enablers for the commerce sector due to the optimization of resources that translate into productivity inside and outside the organization

The New Era Of Business Collaboration

Thanks to their excellent responsiveness to the challenge of hybrid work, cloud collaboration solutions became the center of interest for collaborators who wanted to carry out their activities effectively and without putting their health at risk. Gartner carried out in 2021 indicates an increase in the use of storage and sharing tools and real-time mobile messaging tools that, today, are used, respectively, by 74% and 80% of users. Participants in your survey. These data confirm an increase of 16% and 7% in these categories

The truth is that these new work centers, which take advantage of all the virtues of this technology, are not limited to the interior of the organization. Therefore, customers and suppliers are also part of this way of interacting and holding virtual meetings, in addition to sharing content and assets in an agile, secure manner and at any time

A Single Ally For All Your Needs

Cloud Collaboration solutions represent the best opportunity to take advantage of the technological resources of any organization to compete and succeed. Solutions such as telephony, advanced switch features, video conferencing, persistent messaging, and integration with artificial intelligence and social media solutions are securely integrated with the goal of bridging the distance between people, allowing employees to work and respond more quickly to the needs of their customers.

Do not limit the communication of your organization; take it to the cloud, and we will tell you more about these solutions, helping you create the collaboration space you need and consolidate your digital transformation processes

Also Read: 5 Ways To Get The Most Out Of Cloud Technology

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