Data Science Trends For Companies In 2022
Our way of understanding data is more sophisticated than ever, and the best thing is that it continues to evolve. As marketers, we have to stay up to date with the latest trends to get the most out of the data and make marketing more and more scientific. So if you want to know the most exciting data science trends for 2022, don’t miss this article!
15 Data Science Trends For 2022 And Beyond
1. The Democratization Of AI
Democratization is the idea that everyone gets the opportunities and benefits of a particular resource, in this case, artificial intelligence. Technologies such as cryptocurrencies and blockchain are increasingly popularizing the idea of decentralization, which will eventually affect how Artificial Intelligence is managed and distributed. The result is that its benefits will progressively spread throughout the planet so that anyone can work in data science and enjoy the opportunities offered by this technology.
2. Scalable AI
As data science evolves, AI and machine learning extend their influence to all sectors. There are currently 12,000 artificial intelligence startups in the world, and we expect that this will lead to a multitude of technological advances in the coming years.
Thus, we will see how artificial intelligence is integrated into multiple aspects of society, giving a more connected world with more innovation, more companies and more economic growth.
3. The Combination Of AI And Cloud Computing
Cloud computing services such as AWS, Azure or Google are not only a trend in data science but a real business revolution. Cloud computing makes it possible for companies worldwide to benefit from the power of data science, machine learning and big data, ushering in a new era in the data processing.
4. Machine Learning Without Programming
In most systems, machine learning is configured and managed through code, but we are seeing more applications requiring no need to program. Program-free machine learning enables you to program machine learning applications without the need for specialized technical knowledge, allowing faster, easier, and lower-cost implementation.
5. Unsupervised Machine Learning
As automation advances, we have more and more data science solutions capable of working without human intervention. For this reason, unsupervised machine learning is a trend in data science that offers promising applications for different sectors and uses.
Machines cannot learn independently: they need to be given new information to analyze and come up with solutions. Traditionally, this involved the intervention of people to provide this information. In contrast, unsupervised machine learning programs can draw their own conclusions without the need for a data scientist to intervene in the process.
6. The Tiny ML
Large-scale machine learning applications have made great strides in data science and AI, but their usability by companies is limited. Sending a request to process data on a large server can take a long time, requiring more agile applications.
Tiny ML is based on running machine learning applications at a smaller scale on Internet of Things devices. In this way, it is possible to obtain faster responses, consume less energy and bandwidth, and guarantee user data privacy since the data processing is carried out locally.
7. Augmented Data Management
According to Gartner, the trend in data science is to merge the human workforce and AI and manage data in an integrated way. For example, augmented data management uses machine learning and artificial intelligence techniques to streamline and improve operations. In this way, it is possible to simplify and consolidate systems and increase the automation of the most repetitive tasks.
8. Augmented User Interfaces
Data science and AI will change the way we shop. In the coming years, we will see how shopping experiences evolve, including new features such as virtual assistants or the possibility of viewing products through virtual reality.
Recently, Amazon has announced its intention to open physical stores in the United States, selling a variety of products. We hope that these stores will bring exciting news in aspects such as automation or the integration of user data.
9. Conversational Systems
One of the first applications of AI was conversational systems. Brands have been using a chatbot to streamline customer support. But new data science technologies put these systems within reach of many more brands and make them more advanced and human than ever.
Data scientists use machine learning algorithms to “train” these systems on large amounts of data so they can deduce typical patterns of human conversations. Combining this technique with natural language processing, we find that one of the data science trends for 2022 is the chatbot explosion.
Also Read: The Future Of Artificial Intelligence
10. Autonomous Systems
Autonomous cars are one of the pending projects of artificial intelligence and, thanks to data science, it is getting closer.
Creating a self-driving car involves multiple data-related challenges, such as image recognition (identifying elements such as the road, other vehicles, signs or pedestrians) and real-time decision-making based on data analysis. Data scientists are working on machine learning models that will make all of this a reality.
11. Integrated Data Usage Regulation
We have seen the emergence and evolution of data science the need to regulate data use and improve cybersecurity and privacy protection.
In recent years we have seen the emergence of regulations such as the GDPR or the Chinese personal information protection law. As AI and data science expands to more and more sectors, it will be necessary to implement systems that integrate the protection of user data natively.
12. The Analytics Revolution
The biggest challenge of data science is not to obtain data but make sense of them. Analytics needs to be at the centre of business to harness all the data. And it is that with better data and better analysis, it is possible to make better business decisions.
The analytics revolution will allow data to be used in real-time and both merchants and public institutions to take full advantage of it.
13. Predictive Modelling
We’ve known for a long time that data science is beneficial for spotting anomalies and patterns. The next step is to leverage machine learning, and other algorithmic approaches to extensive data sets to improve decision-making capabilities, creating models that better predict customer behaviour, financial risks, market trends, and more.
Predictive modelling is a trend in data science applied to a multitude of sectors, from healthcare to travel. For example, manufacturers employ predictive maintenance systems to help reduce equipment breakdowns and improve uptime, and businesses of all kinds use predictive modelling in their business predictions.
14. Classification And Categorization
Data science tools have proven to be very useful for filtering large volumes of data and classifying it based on a series of learned characteristics.
This functionality is beneficial when faced with unstructured data, such as emails, documents, videos or audios, which are much more challenging to process and analyze. Until recently, extracting value from this type of data was a challenge, but the emergence of deep learning is making it much more accessible.
15. Reinforcement Learning
There are three paradigms in the world of machine learning: supervised learning, unsupervised learning, and reinforcement learning. In reinforcement learning, the system learns from direct experiences with its environment, and the environment can use a method of rewards and punishments to assign value to the system’s observations.
Thus, the system is guided to obtain the highest possible rewards, similar to the positive reinforcement learning of animals. This has multiple applications in video games, although it still requires improvements for sectors where security plays a fundamental role.