How To Improve Visibility On LinkedIn
LinkedIn is one of the most popular social media platforms in the world. It offers professionals an opportunity to build their personal brand and connect with colleagues and potential employers. The site is used by more than 500 million people worldwide, making it an invaluable resource for anyone looking to develop their career.
Profile Reflecting Your Business
The first step is to have a profile that reflects your business. This means that your company name should be clearly written and the information about your company should be accurate. You should also fill in your company description and work experience section, as well as add any relevant certifications and degrees to the Education section.
Professional Profile Picture
Invest in a professional headshot or profile picture to help increase your visibility and establish you as an expert in the industry. Your profile photo or headshot will be the first thing that potential clients see when they click on your profile, so it is important to make a good impression.
Optimize Work Experience
Create a complete profile by adding a summary, professional photos and an optimized work experience section. You should also list your skills and qualifications and get endorsements from other people to show that you have a wide variety of experience and expertise.
Use hashtags in your LinkedIn posts to drive discovery and increase reach. The platform allows you to add up to five hashtags per post, and the algorithm tends to favor those with more searches.
Compelling Call To Action
Write a compelling call to action that encourages engagement, such as asking your followers to tag colleagues they think will benefit from your content. This will not only boost the reach of your post but it will also tell the LinkedIn algorithm to show more of your content in future.
Republish your LinkedIn posts multiple times (at least once a week) to ensure that they receive the most exposure possible. Emeric Ernoult found that posting the same content at least ten days in a row generated more reach and engagement than posting once.
In addition, posting at a time when most of your network is active can significantly increase your chances of getting noticed on LinkedIn. For instance, HubSpot recommends that marketers post between Tuesday and Thursday from 8:00 AM to 2:00 PM.