Place YouTube Advertising: Costs, Ad Formats, And Booking.
You Need This For An Advertising Campaign On YouTube.
YouTube is the most popular video platform worldwide. Founded in 2005, YouTube has been a subsidiary of Google since 2006 and has an unparalleled reach. If you’re thinking about using YouTube for your marketing, read how to advertise on YouTube, how much you can expect to pay for advertising on YouTube, and what ad formats are available. Plus, a quick tutorial on making money from advertising yourself on YouTube.
Why Ads On YouTube?
Worldwide almost 2.3 billion use YouTube every month. According to ARD/ZDF online study, in Germany, 64 percent of the population over 14 was on YouTube in 2021, 40 percent of them daily or at least once a week. No wonder more and more companies and self-employed people are using YouTube as a communication channel and part of their Social Media Marketing to use.
A change in buying behavior accompanies the popularity of social media platforms like YouTube: more and more people are researching in front of one purchase decision online about the product: What can you find out about the product on the web? How does it look like? What do other users think about it? Visual content plays a significant role here, especially online videos because they can make an accurate impression convey and generate strong emotions.
In addition to the persuasive power of videos, the ever easier handling of digital moving images also speaks in favor of using YouTube as an advertising platform: low transmission rates or poor online connections hardly play a role for many these days. You can usually surf the Internet and watch videos without any problems, even on the go. To share and forward videos on YouTube is extremely easy using the sharing or embed functions: In just a few clicks, a YouTube video can be shared via WhatsApp, posted on Facebook, or embedded on your website.
These Ad Formats Exist On YouTube.
If you would like to place advertising on YouTube, the platform offers various formats for advertising. It’s worth spending some time live on YouTube to get a good idea of the options.
Skippable In-Stream Ad
The skippable video ads appear on the full screen before, during, or after the main video on YouTube and Google video partner sites and apps, and auto-launch. These video ads can be up to three minutes long, and Google recommends one minimum length of 12 seconds. However, users have the option of skipping the video after just five seconds.
Admittedly, this form of advertising on YouTube is very noticeable, as users are forced to watch at least 5 seconds of the advertising video. However, many find this involuntary viewing of content to be rather stressful. Nonetheless, skippable video ads are very effective because they make people remember them. Watch out for these ads to make the best use of the first five seconds: You may even be able to offer the (involuntary) viewer added value so that they watch the promotional video to the end.
Non-Skippable In-Stream Ad
Non-skippable video ads automatically appear before, during, or after the main video on YouTube and Google video partner sites and apps. You are for a maximum of 15 seconds and cannot be abbreviated by the user. Even if many users find advertising annoying at this point, it is still very noticeable and sticks in their memory. However, to make a positive impression, you should promote these promotional videos as well as possible to your target group and their interests.
A subtype of non-skippable in-stream ads are so-called Bumper ads: They also appear automatically before, during, or after a YouTube video, cannot be canceled, and are a maximum of 6 seconds long.
Compared to in-stream ads, in-feed video ads are more subtle: they are placed on YouTube in positions that may interest users, for example, in the preview next to similar YouTube videos, as part of YouTube search results, or on the YouTube Mobile home page. In-feed video ads consist of a thumbnail of your video and a short text Go to content. They don’t play automatically, only when users click on them.
Overlay ads appear in the lower fifth of the video and crossfade the main video. They consist of short text ads or small image ads with a call to action and link to the advertiser’s website, for example. The format is small banners measuring 480 x 60 pixels or 728 x 90 pixels, which users can close manually. Many users are now used to these small advertisements and automatically click away. Click-through rates, that is, how often these ads are clicked, can vary widely.
How To Place Ads With YouTube Account And Google AdWords Account
That Costs Advertising On YouTube.
Similar to Advertising on TikTok or Facebook, the actual costs for YouTube advertising depend heavily on the selected advertising format, the campaign’s duration, and your self-defined budget. YouTube calculates the price of ads based on the CPM, i.e., the cost per 1,000 impressions, or the CPV, i.e., the cost per view.
That means you only pay for advertising on YouTube when your ads show. It is recommended for beginners to calculate with the CPV. CPVs average $0.01 to $0.05, and you can set the maximum CPV you are willing to pay. The minimum to start a campaign is $10. For example, you can use it to run an ad on YouTube that shows a total of 500 times with a maximum CPV of $0.02.
If you’ve never advertised on YouTube before, it’s a good idea to enter when starting a total campaign budget. Professionals are more likely to use the daily budget option, which they use per campaign on YouTube. If you plan your advertising campaign using the Google AdWords account, you can set the language there – the cost per CPV can also vary by language and country.
This Is How You Can Make Money Yourself With Advertising On YouTube.
Do you want to advertise on YouTube and want to earn money there yourself? Then you have to join the YouTube Partner Program and enable ads. The requirements for this are:
- Your video content complies with Google’s guidelines for advertiser-friendly content.
- You own the rights to the image and sound of your YouTube videos and can confirm this.
- Your YouTube channel has at least 1,000 subscribers.
If you meet these requirements, you can allow ads in selected videos or all your YouTube channel videos and decide which form of ads can be used. There is a high probability that the ads you serve will match your YouTube channel’s targeting by targeting YouTube ads. Ultimately, however, you have no control over the content of the actual advertisements in your YouTube videos.
FAQ – Frequently Asked Questions About Advertising On YouTube
How To Place Ads On YouTube?
You need a YouTube account and a Google AdWords account to place advertising on YouTube. If you already have a Google account, you can also log in to YouTube and do not have to create a new account. You manage your advertising campaigns in the Google AdWords account: You determine which ad formats you place, define your target group and your budget and see the statistics on how successful your advertising on YouTube is.
When Can You Place Ads On YouTube?
Different ad formats on YouTube are served in specific locations: The in-stream ads are automatically displayed before, during, or after a video. Overlay ads appear automatically as small banners in the bottom 1/5 of the video. There are also in-feed ads displayed, for example, in the YouTube search or on the YouTube homepage as a thumbnail plus text.
How Much Does Advertising Cost On YouTube?
You can set your budget for advertising on YouTube, and the minimum is 10 dollars. Ads are priced based on CPV (cost per view) or CPM (cost per 1,000 impressions). When planning a campaign, you can set a maximum CPV price, ranging from $0.01 to $0.05 on average.
How To Advertise On YouTube For Free?
You can’t place ads on YouTube for free, however, using YouTube itself and running a YouTube channel is free of charge.