Why Innovation Is Crucial To Your Organization’s Long-Term Success
Today, innovation is on everyone’s lips. Whether in the educational, industrial, technological or business field, innovation remains one of the most discussed topics due to the constant need to find efficient solutions for the new challenges that appear every day.
However, we do not always have a clear idea about what it implies and the tools to carry it out. Innovation is usually thought to imply radical changes in a short time that revolutionize industries; but as Michael Noise comments: “ [Innovation] is generally the combination of small actions that a company does – or doesn’t do – that give it the ability to truly innovate. ” (2015).
Innovation is defined as the process in which an organization adopts new ideas, methodologies, work or business schemes to offer better products or services. In the business sector, it is essential to achieve higher levels of efficiency, compete in the global market and develop better products and services. But to innovate successfully, some methods and strategies must be followed that make it easier for the members of an organization to successfully achieve their objectives.
First of all, it is important to ask yourself the right questions to know in what ways your organization can innovate. How to increase sales or how to reduce costs are important questions, but they do not help us to reflect on how to find innovative answers to the challenges that we face. For this reason, innovative companies must ask themselves difficult questions that make them think in different and new ways, taking into account their environment, competition, clients and objectives. By dropping old questions and asking new ones, you can gain an understanding of their needs and opportunities to innovate.
After asking the right questions, you should have people who are able to find the ideal solutions. That is why attracting innovative people is essential. Four types of leaders that are necessary to successfully innovate.
The Apprentice Zealot
A leader who is not only willing to teach his knowledge and wisdom, but also has a constant need to keep learning.
The Personal Breaker
Working longer in an industry makes us cling to old or outdated ideas. An disrupted is a person capable of completely reinventing themselves and seeing things from a different perspective despite having years of experience and knowledge in that field.
The Open-Minded Optimist
People need to be optimistic and enthusiastic to be innovative, so it is important that an organization’s employees are highly motivated to shape the future they believe in.
The Anxious Experimenter
Uncertainty and fear of failure are some of the fears people have about the future. In contrast, experimenters see the future as an opportunity to test their ideas and projects, knowing that there will be hits and misses along the way.
Finally, it must be taken into account that the process to innovate is neither linear nor simple. Many think that innovation starts at point A and ends at point B, just following a series of steps. But the reality is more complex. The process always involves reaching a certain point, going back, seeing other routes or possibilities, and learning as you go. Innovation needs constant feedback and reflection in which ideas or solutions emerge that were not initially contemplated. That is why a company must take into account that, in order to innovate, it must not draw a fixed route, but rather accept that the path to its objective may be uncertain.
It’s easy to look at blockbuster cases like Apple’s iPhone or Tesla cars and think that innovation is spontaneous, fast, and radical. But in most cases this is done by working little by little on goals that can change suddenly. There are no defined routes or exact formulas. But by embracing innovation, companies become better able to adapt to a more globalized and competitive world. If there is no willingness to innovate, a company cannot aspire to a successful future. Generating new ideas, attracting the right people, and accepting uncertainty along the way is the best way to set yourself up for long-term success.